Last updated: 13 October 2026
This policy explains how Sweet Marketing Ltd uses cookies and similar technologies on sweet.marketing and how you can control them.
It should be read alongside our privacy policy, which explains how we handle personal information and your data protection rights.
Cookies are small files stored on your device when you visit a website. They can support essential functions, remember preferences and help website operators understand how their websites are used.
Similar technologies include local storage, tracking pixels and scripts that store or access information on your device. References to cookies in this policy include these technologies where relevant.
Cookies may be:
Session cookies, which normally expire when your browser session ends.
Persistent cookies, which remain until their expiry date or until you delete them.
First-party cookies, set through our website’s domain.
Third-party cookies, set through another provider’s domain.
A cookie’s purpose and use determine whether consent is required. Being a first-party cookie does not automatically make it necessary.
The categories below explain the purposes of cookies that may be used on our website. The inventory in section 4 identifies the technologies actually in use.
These support functions needed to provide services you request, such as website security, form functionality and remembering cookie choices.
We use these without consent only where a legal exception applies. They must not also be used for an unrelated purpose requiring consent.
These support optional features or remember choices. We request consent unless the particular use qualifies for a legal exception.
These help measure website use and identify improvements, for example by recording page visits, navigation and interactions.
Our approach is to request consent before activating optional analytics. We will not treat a technology as exempt simply because its provider describes it as an analytics tool.
Where enabled, these may measure advertising effectiveness, recognise previous visitors or support targeted advertising.
They require your consent before activation.
Videos, chat tools, maps and other embedded features may involve third-party technologies.
Where consent is required, we will obtain it before activating the relevant technology. Declining consent may prevent an optional feature from loading.
You can accept or reject optional cookies, or select individual categories, through our website’s cookie controls.
Cookies requiring consent are disabled until you make an affirmative choice to enable them. Continuing to browse, scrolling or closing the banner does not constitute consent.
You can change your choices or withdraw consent through the cookie settings control available on the website. Rejecting optional cookies must be as easy as accepting them.
Withdrawal stops future consent-based storage or access. It does not automatically remove information already collected lawfully; our privacy policy explains the rights available in relation to that information.
We may store a limited preference record so that we can remember and respect your choices.
Publication note: replace this note with the verified inventory, or an accessible inventory generated by the consent platform, before publishing.
The inventory must identify each cookie or similar technology, including:
Detail | Information to provide |
|---|---|
Name | Cookie name or technology identifier. |
Provider and domain | Who sets or accesses it and the relevant domain. |
Purpose | A specific explanation of what it does. |
Category | Necessary, preferences, analytics or marketing, as applicable. |
Duration | Actual expiry period or session duration. |
Consent | Whether prior consent is required; identify any exception relied upon. |
Third-party information | Relevant provider privacy or cookie notice. |
Only technologies confirmed on the current website should be included. Local storage, pixels and other relevant technologies must also be covered, even if they do not create a conventional cookie.
Depending on the technology and your choices, information may include:
IP address and online identifiers.
Browser, device and operating system details.
Pages viewed and interactions with website features.
Visit times and referral information.
Cookie preferences.
Some of this information may be personal information even where it does not include your name.
We do not assume that information is anonymous merely because names have been removed or identifiers replaced.
Our privacy policy explains the relevant purposes, lawful bases, recipients, retention arrangements and international transfer safeguards.
Where third-party technologies are used, the inventory identifies the provider and links to relevant information about its practices.
Some providers process information on our behalf; others may also act as independent controllers. Their role depends on the service and configuration.
Your choices on our website do not automatically control cookies on external websites you visit through links.
Most browsers allow you to view, delete or block cookies. Consult your browser’s help pages for instructions.
Browser controls are additional to our website’s cookie settings. Blocking all cookies may affect essential functionality.
Deleting cookies may remove your saved preferences, so you may be asked to choose again. Cookie choices may also need to be set separately on different browsers or devices.
The inventory gives the duration of each cookie or technology.
Cookie expiry is separate from the period for which information collected through it is retained. Relevant information retention is explained in our privacy policy and provider notices.
We may update this policy when technologies, providers or legal requirements change.
We will update the inventory and request fresh consent where changes require it. The date above shows the latest revision.
For questions about cookies or personal information, contact:
Sweet Marketing Ltd
1st Floor, Langton & Moat House
Bird Street
Lichfield
Staffordshire
WS13 6PY
Email: enquiries@sweet.marketing
Telephone: 01543 250505
Please mark privacy correspondence “Privacy enquiry”.