VOSSLOH KIEPE UK
Project: Marketing
After raising the profile of UK rail engineering company, Transys Projects, we then worked to support and inspire the market following its acquisition by German company Vossloh Kiepe. Using a combination of PR, customer newsletters, PR and advertising, the launch was a resounding success and has helped to retain the company’s position in a highly competitive market.
Two years on and Vossloh Kiepe UK wanted a suite of impactful adverts to raise its profile and increase brand recognition as critical tenders came to market. This powerful marketing opportunity led to an ‘insects’ concept, a radically new style of advertising in the railway press that is already achieving results.