In today’s omni-channel, automated digital marketing world, more and more written material is published online with increasing speed – at Sweet, we’re very involved with this.
Set against this, it may seem painfully old-fashioned to carp on about grammatical accuracy.
But with three good writers in house, plus a ferociously accurate proofreader, at Sweet we can’t bear to let these things slip. Most people would agree that being able to spell correctly is a prerequisite of high level corporate communications.
If you’re a skilled window cleaner or plumber, nobody will mind a few misspellings on your website. But if you’re a major financial or pharmaceutical company, it kinda looks bad if you’ve let through some grammatical errors (and yes, jargon and slang are permissible where used for dramatic effect).
Think about it. With regards to a site of someone like a respected, top draw restauranteur, an awful lot depends on it’s spelling*. Did you spot the four deliberate mistakes in this sentence?
Different people have different skills; some can spell, and spot mistakes, better than others.
There’s no disgrace in letting a few literal errors through – but you need to ask your agency to get a good speller to check any publicity before it’s released.
You never know when a classically educated CEO will spot an error in your email, report or website, and will make a spur-of-the-moment decision not to follow-up your approach.
Most people would overlook it; some wouldn’t. Is it worth the risk?
*The sentence should start “With regard to ” (Regards are what you send to convey goodwill); the idiom “top draw” should be “top drawer”, the correct spelling of “restauranteur” is “restaurateur” and the possessive form of ‘it’ is ‘its’ (no apostrophe).